By The Bridge News 
Ghana’s tourism brand is heading for the Premier League.
Visit Ghana is reportedly set to become the main shirt sponsor of Sunderland AFC in a deal worth about £10 million, in what could become a landmark moment for Ghana’s tourism promotion on the global football stage.
The partnership is expected to be unveiled ahead of Sunderland’s Premier League clash with Arsenal on Saturday, September 12, 2026, putting the Visit Ghana brand prominently on the front of a Premier League shirt.
If confirmed, the reported deal would make Ghana the first West African country to feature as a front-of-shirt sponsor of a Premier League club.
The £10 million agreement would provide Ghana with significant international exposure, with the Visit Ghana brand potentially reaching millions of football fans through Premier League matches, television broadcasts, digital platforms and international media coverage.
The partnership forms part of efforts to use football’s enormous global reach to promote Ghana as a tourism destination, highlighting the country’s culture, heritage, hospitality and attractions.
For Ghana, it is more than a shirt sponsorship.
It is a major global tourism billboard.
From “Visit Ghana” campaigns to the Premier League, Ghana is taking its tourism brand to the world. The Bridge News will continue to follow developments on the reported partnership.
Ishmael Junourgh